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September 24 - 27, 2018 | San Jose

Don Fertman

Chief Development Officer
Subway World Headquarters

Don Fertman is the Chief Development Officer for Franchise World Headquarters, the service company for Subway and affiliated brands, a position he has held since 2010.  In this capacity, he oversees all departments handling the franchise development pipeline, including Franchise Advertising and Marketing, Sales, Real Estate, Site Development and Non-Traditional locations.  In addition, Don is responsible for the Field Performance Management Department, overseeing the execution and implementation of strategic initiatives in the field.  Don previously held the position of Director of Development and simultaneously functioned as Director of Franchise Sales since 1988.  

Since joining the franchisor in 1981, Don has handled Public Relations, Publications and has even been the company photographer in the early days of his Subway career.  He has seen the company grow from 166 restaurants at the time he began his career to 44,000+ units in more than 110 countries today.  

Prior to his employment at Subway, Don was associated with the company through his previous career as a freelance writer and musician, composing and performing jingles promoting Subway sandwiches nationwide.  

Featured in one of the highest-rated episodes of “Undercover Boss”, the hit CBS reality show, Don donned a disguise and learned the Subway business first hand as a “sandwich artist”.  He was later invited to appear on the follow up episode, “Epic Bosses”, showcasing several of the more intriguing executives from the first four seasons of the program.  

Check out the incredible speaker line-up to see who will be joining Don.

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